Key words: social enterprise, ethics, communication, business
The purpose of this lesson plan is to allow students to explore the content of the Real Bright Ideas (Long Street Coffee) video in more depth, taking into consideration ideas about social enterprise, ethical principles, communication, and transforming business ideas into reality.
See video transcript here.
PREPARATION AND MATERIALS:
PART 1 Research in pairs
Ask students to find a partner. Give them 5-10 minutes to research the term ‘social enterprise’. What does it mean? What is an example of a social enterprise and how does it work?
Distribute a coloured card (see Appendix I) to three students of your choice. The purpose of the cards is to allow you to invite students who may not ordinarily participate in class to contribute their ideas. You can also distribute all the cards as an incentive to students to prepare a cohesive answer, or to allow a spread of contributors across gender identities.
PART 2 Reporting back
PART 3 Choose Your Issue
PART 4 Planning the menu
The menu must include:
Offer students the option to approach the task in a more literal way. Students’ ideas should still be laid out as if they are on a menu, but rather than creatively rephrasing their ideas as ‘dishes’, their initial research and responses to the questions should be listed as menu items.
Ask students to devise a budget for their business. Budget items could be added as ‘specials’ to the menu, with the price reflecting the predicted cost for rent, marketing, staffing, stock and fit-out.
After watching Rosie’s ‘Bright Ideas: Long St. Coffee’ video your task is to create a mock café with a ‘social justice’ menu, modelled on the café menu from Long St cafe. The menu will outline your ideas about how to address an issue of social justice in your community.
PART 1 What are you passionate about?
Reflecting on your class discussion about the concept of ‘social enterprise’, choose an area of social justice to research in depth. You may already be interested in a particular social justice issue, but if not, choose one from the list below:
* Animal rights
* Gender equality
* Access to health care
* Access to mental health services
* Environmental degradation
* Violence against women
* Aboriginal rights
* Treatment of people seeking asylum and refugees
PART 2 Research
Now that you have chosen your issue, your task is to research it in depth. You must:
PART 3 Making a difference
a) Now that you have a sound understanding of the social justice issue
you have chosen, the next step is to consider how your café is going
to help address it. For example:
b) Once you have decided on your approach, you will need to:
PART 4 Create your menu
Now that you have gathered all the information you need about your issue of choice and how you are going to address the problem, it’s time to create a menu for your café!
You will need to break your information down into short sentences so that it will fit into a menu format. Have a look at the example menu provided for ideas about how to do that.
Your menu must include:
PART 5 Some tips!
If you have time, come up with a basic budget for your business. Add your budgeted meals to the menu as ‘specials’. You could outline costs for rent, marketing your business, employing staff, buying stock and fitting your café out with furniture etc. The name of the special dish should include the budget item and the price should reflect its cost.